Does anyone out there remember a simpler time in modern history, when Skippy peanut butter was named Squirrel? It was “the one with the peanut on top!” Sometimes there would be more than one peanut, and it would make for the best surprise treat to get that bonus.

Those sure were the good old days. It has only been about 11 years since this all changed. However, even back then I wondered if losing Squirrel peanut butter was a critical turning point for consumer civilisation as we knew it. It was, in my opinion. I still wonder why it had to change.